The Optimist was so successful that The Bill & Melinda Gates Foundation wanted to adapt the concept for a completely different environment: the Reaching the Last Mile event, held at the Louvre in Abu Dhabi. The futuristic venue required us to reimagine the traditional newsstand to align with both the audience and the innovative surroundings. With fresh stories about global health, the event aimed to raise funds and boost awareness among global leaders from around the world.

The Optimist continued to serve as an educational newsstand, celebrating the extraordinary progress in global health made possible by the Foundation’s efforts. Our goal remained the same—to showcase positive news that rarely made headlines, highlighting achievements like disease eradication, vaccine distribution, health education, and life-saving initiatives.

The newsstand featured an exclusive edition of The Optimist newspaper, along with beautifully designed collateral such as posters, postcards, and branded pens for guests to take home. This project was a designer's dream, brimming with vibrant printed materials that told stories of global impact.

For this iteration, we collaborated with renowned artists Minji Moon and Giovani Flores, directing all visuals to create a bright and optimistic aesthetic. The challenge was to present a futuristic take on the newsstand, and both Minji and Giovani brought their expertise in bold, colorful cutout designs, perfectly capturing the positive energy of the project.

With only a two-week timeline, we navigated different time zones and successfully produced a bilingual newspaper, including a challenging Arabic version, in record time.